Online marketing

There are many techniques you can use to market consultations to the online world.

Search engine optimization (SEO)

submission of e-consultation websites to Top Search Engine and directories.

Electronic Joint venture (JV)

Initiate joint venture with other public (i.e., government), private (i.e., sponsors) and NGOs websites to make your e-consultation weblink available on their site.

Blogs

e-consultation advocators should start to blog and make their presence in the electronic world (e-world). Example Steven Clift at http://dowire.org/notes/

E-forum & e-community

the e-consultation group can use the already establish e-forum or e-consultation to tap into their existing customers and solicit for ideas and input to questions posed in e-consultation.

Use Meta-tags in web-building

to get to the top ranking in Search engines. For example, <Meta name = “descriptions” content= “e-consultation study group research project”> <Meta name = “keywords” content = “e-consultation, e-consult, econsult, econsultation, e-participation, e-participation, e-democracy, edemocracy”>

Use data-mining technology or Webstats

to monitor the traffic to the e-consultation website. Refine the keywords and also understand the behavior of the user of e-consultation site to better understand their movement in the e-consultation webpage.

E-mail strategy

E-mail marketing is the most cost effective way to market on the Internet today. E-mail marketing tactics can be used to build relationship with existing database customers and prospects.

E-newsletter

Send newsletters to users in the e-consultation website to inform them about the latest happening in the e-consultation projects.

Security and Privacy

Ensure the data protection act (1998) which includes security and privacy information, clearly stated on the e-consultation website.